Anthropology is the comparative study of human cultures and societies. It helps us to explain what we do, how we do and why we do the things we do as individuals and members of groups. It incorporates theories from philosophy, sociology, psychology, and the biological sciences and combines those with its own unique ethnographic theories and methodologies in order to make sense of how humans, and the groups they belong to, function.
While anthropology was originally concerned with the study of the ‘exotic other’, it was forced to shift its focus with the end of empire and the rise of globalisation in the 20th and 21st centuries. Anthropology’s focus expanded to encompass the entire gamut of human experience. Today, anthropologists are not only restricted to the university campus’ but can also be found on Wall Street, working in marketing & advertising, the automotive industry, blue chip companies as well as NGOs and government agencies, where they provide insights into human behaviour.